Webflow
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Webflow's New Logo & Enhanced Web Development

Published on
October 18, 2023

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Introduction

Just when we thought Webflow couldn't be any better, they went and, well, made things even better. At the beginning of this month, they unrolled new features and a brand refresh that has everyone talking. As brand refresh specialists, we may be biased, but we think the move to update their logo was bold and brilliant.

Especially when they expressed why they underwent a brand refresh in the first place, this is what they had to say about it:

"Our refreshed brand speaks to the heart of what Webflow has always stood for, giving everyone the superpowers to build professional, visually stunning websites — all without having to write code to achieve developer-grade results. We're so excited to introduce a brand that not only helps bring this mission to life but also pays tribute to the people who use Webflow every day to accomplish incredible things."

We've worked with so many businesses that need what Webflow offers. A website that not only looks professional and amazing but is easy enough for anyone to update without always having to call a designer or web developer.

As if Webflow's current capabilities weren't powerful enough, they've taken things one step further and rolled out new advancements that have us pretty excited. Here are some of the new products that will enable us to create visually stunning, more interactive, and user-friendly websites for our clients.

1. Create immersive 3D experiences with Spline.

  • This is pretty cool. With Spline, we can create 360º visual experiences for anything - animations, visual models, and interactive experiences. We love the flexibility this offers our design process, especially when offering a more detailed spatial view of products.

2. New localization capabilities.

  • We can now serve our global customers better by tailoring their websites to their target markets.
  • With Localization, we'll be able to:
  • ~Customize anything on your site for a specific location, from design to content—no code required.
  • ~Leverage native machine-powered translation using one of our partner apps like Lokalise, or connect to your translation management system (TMS) of choice.
  • ~Maximize global traffic with best-in-class SEO, from customizable subdirectories and metadata to localized sitemaps.

3. Style with unprecedented control for faster designs.

  • At FLOW N' GROW, we pride ourselves on moving quickly. We never want our clients to wait longer than they should for their website to be up and running. We can design websites even faster with Webflow's new "variables" and scalable design systems. We can hardly believe that's possible, but it will be.


4. Improving the way teams work.

  • Bringing a website to life is an all-hands-on-deck collaborative process. At FLOW N' GROW, we work hard to keep each team member moving swiftly to avoid project bottlenecks. While we have good systems in place and several tools that help us organize our workflows, Webflow now offers more options for completing projects that rely on collaboration through comments for editing.

As Webflow continues to grow, we can only imagine what will come next. But for now, we’re pretty excited about these new changes and creating better websites for our clients.

Watch the below to see a full recap of all the features announced at the 2023 Webflow Conf:

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